Insights archive
Red Pony is a team of writers, editors, Microsoft Office template developers and communications trainers. We have been writing about our areas of expertise for over a decade in our Red Pony Express newsletter.
This collection features the best articles from the last 10 years.
Structural integrity matters
When a 12-storey apartment building collapsed in Miami in 2021, killing 98 people, many observers couldn’t understand how previous building inspections had failed to avert the disaster. We now understand that while faults were obvious, inspection reports failed because they obscured them.
Inventing a language of peace
When the French used their veto to vote down a resolution at the 1921 Assembly of the League of Nations, did they unwittingly thwart the world’s best chance to foster world peace and international understanding?
Don’t fear the ghostwriter
Q. When is a writer not the writer?
A. When they’re a ghostwriter.
The perfection of a good cartoon
When I think about my top 5 dream jobs, the occupation of ‘political cartoonist’ always makes the list. It’s not because I have a talent for drawing (I don’t). But I love the idea of being paid to come up with a witty and thought-provoking image that succinctly sums up the issue of the day.
Origins of punctuation
Regular readers will know that we’ve written a range of articles in the past about the purpose of different punctuation marks and how to use them in your writing. This time, I want to talk about the origins of punctuation itself.
Holiday season reading
The year is quickly coming to an end and Christmas is just around the corner. One thing I really enjoy about this time of year is finally having the time to finally read some of the books that have been piling up on the shelf.
Balancing user needs and content sustainability
Balancing user needs with content sustainability is crucial in technical communication.
How the ATO use 'nudge' theory to get more people to pay their taxes
The concept of ‘nudge’ theory – using subtle prompts to influence human behaviours – is being used by the Australian Tax Office (ATO) to encourage tardy taxpayers to make good on their debts.
Simplified Technical English: what it is and why it exists
Some time back, my colleague Andrew Eather wrote a Red Pony Express article about contronyms: a word that can have completely opposite meanings. The English language is endlessly plastic, but this can be a problem when lives depend on precision.
Red Pony Express marks its 15th year
Back in 2008, my colleague Andrew Eather and I began working on ideas for a newsletter we could send out every couple of months. In the tradition of the television ‘clip show’, I’m going to look at some of our previous articles and the people who wrote them.
And the word of the year is...
Each year the Macquarie dictionary announces its choice for Word of the Year. The winner, and indeed the shortlist of candidates, offers an insight into the events of the previous 12 months and how our society is changing. 2022 was no exception.
The secret life of nursery rhymes
How many nursery rhymes that you know have a dark backstory?
Football through the eyes of Coodabeens
For me, one of the primary joys of sport is not just playing or watching it, but also talking about it. As a fan, it seems that getting paid to commentate or write about your favourite sporting code would be a pretty sweet gig.
How to interview a subject matter expert
In the previous issue I wrote about thought leadership and offered some tips to help you share your specialist knowledge with others. This time around I want to share some advice for interviewing someone to help draw out their expertise.
NZ a step closer to making plain language law
The New Zealand Government is looking to pass legislation that will make it a legal requirement to use plain language for official documents and websites. It’s time we did the same in Australia.
How to write a great thought leadership article
Writing an article, web page or blog post where you share your expertise is a chance to provide interested readers with information useful to them, while also building your profile as an expert in your field.
Keeping up with language trends
For most Australians, 2020 will be forever remembered as the start of the COVID-19 pandemic. For the language geeks among us, it also marked the launch of 3 new national style guides.
Sign languages evolve just like any other language
The daily COVID update from our national leaders and top health officials has been a feature of this pandemic. We’re now so accustomed to seeing an Auslan interpreter at these pressers it seems strange to think that it wasn’t so long ago that their presence was an exception rather than the norm.
Taking the pain out of annual reports
While your annual report might have to be compiled yearly, that doesn’t mean the same people will be involved each time. Document any lessons from the process that will make it easier next time around for all those involved.