Insights archive
Red Pony is a team of writers, editors, Microsoft Office template developers and communications trainers. We have been writing about our areas of expertise for over a decade in our Red Pony Express newsletter.
This collection features the best articles from the last 10 years.
False formality
The saying goes that you never get a second chance to make a first impression. The same is true for writing. Style – in how we choose an outfit or structure a sentence – evidences our desire to be taken seriously. People notice when we ‘make an effort’ with writing, the same way they notice when we wear a freshly ironed shirt.
Don’t fear the ghostwriter
Q. When is a writer not the writer?
A. When they’re a ghostwriter.
Version control: keeping track of collaborative editing projects
Whether you’re writing for yourself, as part of a small team or a large government agency, version control is an essential part of the drafting process. Editing is no different.
In short: literature condensed
In short, a good summary will provide the right level of crucial information for a general audience, while also inviting the reader to go deeper if they wish. Condensed forms of writing can paradoxically be the best way to expand our knowledge of a subject.
The difference between copyediting and proofreading
When you’re outsourcing a content project, what services do you need and how do you tap into the right level of editorial expertise?