Insights archive
Red Pony is a team of writers, editors, Microsoft Office template developers and communications trainers. We have been writing about our areas of expertise for over a decade in our Red Pony Express newsletter.
This collection features the best articles from the last 10 years.
The Clayton’s apology
When we do the wrong thing, whether intentionally or unintentionally, we should apologise, particularly to any person we have harmed in some way. Few people will argue with this in theory. But some apologies are not apologies.
How copyright works
The galloping development of the internet and other technologies is making the world’s creative work – literature, painting, music, games, film – available at the touch of a few keys. But just because you can easily reproduce or re-publish something you find online, doesn’t mean it’s legal to do so.
Barbarous mutilations
This brings us to the thorny matter of punctuation. All these abbreviations lost their full stop long ago. Even some relatively new ones, like app for application, are allowed to stand alone (and obviously, using full stops when tweeting and texting would defeat the purpose of the abbreviations that have developed, if u c wot I mean. But in formal text, what is the convention for punctuating words that still feel like abbreviations?
Failure of the heart muscle
The English language has a huge and rich vocabulary, having absorbed words from so many other languages: Sanskrit, Ancient Greek, Latin, Norman French, Yiddish, Anglo-Saxon, German … so why restrict ourselves to a small set of tired clichés that convey little if any meaning?
Australia’s oldest words
Every country where English is spoken has contributed local words to an already large vocabulary. Every day in Australia we use words originating from some of the hundreds of Aboriginal and Torres Strait Islander languages.
Using tables
The very act of organising information into a matrix—grouping and labelling rows and columns in a meaningful way—is an important step in interpreting data for your readers. Here are a few tips for making the most of this handy device.
Using the hyphen
As an editor I spend quite a lot of time looking things up in the dictionary. The most common reason for me to do this is to check whether or not a word or phrase should be hyphenated.
The music of words
Most business writing is read silently by individuals. Spoken texts delivered to groups of listeners, such as speeches and conference papers, form only a fraction of the millions of sentences produced in workplaces every day. Nevertheless, the way a text ‘sounds’, even in the reader’s head, can help or hinder delivery of the intended message.
Beware the dangling modifier
What’s wrong with these sentences?
Yesterday, after conferring with my senior national security advisers and following extensive consultations with our coalition partners, Saddam Hussein was given one last chance. (President Bush in the Chicago Tribune, 1991)
Driving home recently, a thick pall of smoke turned out to be Deepak’s bungalow, well alight.
But is it in the dictionary?
People sometimes get hot under the collar when a word (or particular definition of a word) that they consider to be colloquial or offensive, or just irritating, finds its way into the hallowed halls of the dictionary. They assume that the dictionary is saying it is now okay to use that word in polite company, or in lofty literary endeavour.
Political correctness—a dirty word?
The term ‘politically correct’ or ‘PC’ is like a certain brand of Scandinavian pastry: it has layer upon layer of meaning. And between those flaky strata we find a weird melange of judgement, self-righteousness, empathy and nervousness.
It's a date!
Despite the globalisation of nearly every aspect of our lives, from newspaper ownership to junk food brands, there are still some basic things that we seem incapable of standardising, at least in the English-speaking world. One of these points of difference is how to write dates.
A treasure store of language
A thesaurus is a reference book that helps you find le mot juste—the exact word you need. (Obviously I need one to avoid the pretentiousness of using a French phrase to get my message across.) A thesaurus also helps you add variety and interest to your writing by broadening your vocabulary. But most importantly, a thesaurus is enormously useful for solving crossword puzzles.
When your number’s up
There are different conventions that you can follow when presenting numbers and measurements in a document. There is no single correct method, but observing some generally accepted principles will make your documents clearer for the reader, and will present your organisation in a more professional light.
Every pica tells a story
Clear writing and a firm editorial hand (whether your own or Red Pony’s) are the most important elements of clear business communication. But visual presentation also makes a big difference in getting your point across.
Once upon a time in America
Yet there are many words we use every day that came to us from America, and which Australians probably considered alien at first. Some describe indigenous cultural traditions, flora or fauna, so it is no surprise that a local name was needed: moccasin, papoose, powwow, pecan, skunk, igloo and wigwam are examples. The origins of some other words are less obvious to us today: totem, shack, chocolate, barbecue, hammock, hurricane and cannibal are all of Amerindian derivation.